What’s in it for me?
Teaching is something that comes very naturally to me, probably because I have been doing it for most of my life. I enjoy watching people’s faces light up when they begin to understand whatever I’ve been teaching them up to that point. Marketing is a completely different skill set, however, which I’m afraid I do not possess. Nearly everyone who takes my class is glad that they did. I am frequently told that I should charge more money, that the class should be two or three days longer, and that they didn’t know most of the information presented during the day.
I find this very frustrating because the three reasons people cite for NOT attending my class are that the class is too expensive, it takes too much time, and that people already know most of what they need to know about the Constitution. My dilemma is finding a way to convince people that they WANT to take the class before they arrive in the classroom.
I recently asked some friends for some marketing advice, and I was told I had to figure out “What’s in it for me?” In other words, people won’t pay for something until they can see how they would personally benefit from the purchase. Women purchase perfume because they think it makes them more attractive to men. Guys purchase automobiles because they think it will help them attract women. So my goal is to find out what advantage could be had by taking my class.
In all honesty, my class will not help you lose weight, reduce your taxes, show you how to travel without a drivers license – or help you attract the opposite sex. In fact, once you realize how corrupt our government system has become, you may find it more difficult to sleep at night. Many students have cried during or after the class when they realize how bad our political situation really is. More than a few people have taken my class more than once, claiming that it was even better the second time around.
So what is it that people like so much about my class? That’s what I’d like to know from you. If you’ve attended my class in person, or watched the entire class online, please leave a comment explaining “What was in it for you?” How have you benefitted? How is your life better now? If I can learn to market my class more effectively, I will be able to “Light the fires of Liberty” more effectively. Thanks in advance for your help.
(If you’ve attend my class in person, please give the city and date of the class.)